Medical Device Commercialization The Post-Clearance Playbook: How MedTech Leaders Bridge the Gap Between 510(k) Approval and Hospital Adoption FDA clearance gets a medical device to… Continue reading “The Post-Clearance Playbook: How MedTech Leaders Bridge the Gap Between 510(k) Approval and Hospital Adoption”
Tag Archives: MedTech
What Winning Medtech Companies Do Differently
For a long time, the medtech growth model had a very familiar rhythm. Build the product, create the clinical evidence, hire the sales team, get… Continue reading “What Winning Medtech Companies Do Differently”
When Everyone Has Buying Power, No One Has Buying Power
Medtech used to operate on a simpler commercial assumption. Find the physician who believed in the product, equip that physician with the right evidence, and… Continue reading “When Everyone Has Buying Power, No One Has Buying Power”
The Inflection Point Medtech Can’t Ignore
Medtech Commercial Strategy Medtech Is Approaching an Inflection Point The buyers have changed. Many commercial models have not. I think medtech is approaching an inflection… Continue reading “The Inflection Point Medtech Can’t Ignore”
The Creative Edge Only Clinicians Can Give You
Why medtech’s best creative work begins long before design Most medtech creative assets fail long before a designer ever opens a file. They fail because… Continue reading “The Creative Edge Only Clinicians Can Give You”
Clinician Champions: The Central Hub of Value and Change in Medtech
When an article opens by stating that the success of new tools depends on whether frontline clinicians believe in them, it deserves attention. The recent… Continue reading “Clinician Champions: The Central Hub of Value and Change in Medtech”
Building Advisory Boards That Actually Move the Needle
Advisory boards are often treated as a formality in medtech. Many companies create them because they believe they are supposed to, then fill the room… Continue reading “Building Advisory Boards That Actually Move the Needle”
From Say to Do: Real Voice of Customer for Medtech
In this episode of the Medtech Business Academy Podcast, we talked about what it really means to listen to the market. Voice of Customer is… Continue reading “From Say to Do: Real Voice of Customer for Medtech”
When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield
Healthcare used to be driven by one north star: clinical excellence. If an intervention improved outcomes, it would find its way into practice. But over… Continue reading “When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield”
Making UDIs Work For You: Lessons From VAES Episode 6
In Episode 6 of the Value Analysis Expert Series, Jenell Robinson, Terri Nelson, and Barbara Strain focused on UDIs, or unique device identifiers. At first… Continue reading “Making UDIs Work For You: Lessons From VAES Episode 6”