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How the 14% Win at Trade Shows | Ep. 111
Trade shows are expensive, time-consuming, and frequently disappointing. Yet medtech companies continue attending them because exhibiting is treated as a…
What Winning Medtech Companies Do Differently | Ep 110
In this episode of the Medtech Business Academy, Mike Sperduti is joined by Skender Daerti, Tom Hickey, and Scott Alexander…
Education Is the Moat with Guest Eric Poirier | Ep. 109
Education is often treated as something that happens after a medtech product is sold. In this episode of the Medtech…
Educate First, Sell Later | Ep 108
The way medtech buyers learn, evaluate, and engage has changed, but many commercial teams are still working from an older…
The Inflection Point Medtech Can’t Ignore | Ep 107
The Inflection Point Medtech Can’t Ignore For years, medtech commercialization has largely been driven by product expertise, relationships, and the efforts…
Building Medtech That Gets Adopted with Guest Frank Jaskulke | Ep 106
In this episode of the MedTech Business Academy, Scott Alexander, Barbara Strain, and Mike Sperduti sit down with Frank Jaskulke…