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MedTech’s Toughest Competitor Doesn’t Have a Product | Ep. 115
Ask most MedTech teams who their competition is, and you’ll hear the same names: Medtronic, GE, Philips, Stryker, BD. But…
The New MedTech Sales Playbook: Selling Into Value-Based Care | Ep. 114
Healthcare is moving deeper into value-based care, and MedTech companies will need to change how they sell. As payment models…
Provider Margins vs. Medtech Reality | Ep. 113
Hospitals are posting record 5%+ operating margins, yet medtech commercial teams are facing radio silence, longer sales cycles, and tighter…
New Trends in Value Analysis | Ep. 112
Value Analysis Committees strike fear into medtech commercial teams, but hospital rejections are rarely about product quality. Instead, they reflect…
How the 14% Win at Trade Shows | Ep. 111
Trade shows are expensive, time-consuming, and frequently disappointing. Yet medtech companies continue attending them because exhibiting is treated as a…
What Winning Medtech Companies Do Differently | Ep 110
In this episode of the Medtech Business Academy, Mike Sperduti is joined by Skender Daerti, Tom Hickey, and Scott Alexander…