The Creative Edge Only Clinicians Can Give You
Why medtech’s best creative work begins long before design Most medtech creative assets fail long before a designer ever opens a file. They fail because… Continue reading "The Creative Edge Only Clinicians Can Give You"
Why Medtech Teams Are Turning to TCX for Veeva Document Processing
For many medtech marketing teams, Veeva PromoMats and the broader MLR review process have become essential tools for managing content, approvals, and compliance. They are… Continue reading "Why Medtech Teams Are Turning to TCX for Veeva Document Processing"
Clinician Champions: The Central Hub of Value and Change in Medtech
When an article opens by stating that the success of new tools depends on whether frontline clinicians believe in them, it deserves attention. The recent… Continue reading "Clinician Champions: The Central Hub of Value and Change in Medtech"
Building Advisory Boards That Actually Move the Needle
Advisory boards are often treated as a formality in medtech. Many companies create them because they believe they are supposed to, then fill the room… Continue reading "Building Advisory Boards That Actually Move the Needle"
Indirect Spend, Direct Impact: Why Medtech Should Care
In this episode of the Value Analysis Expert Series, I had the chance to sit down with Barbara Strain, Terri Nelson, and Jenell Robinson to… Continue reading "Indirect Spend, Direct Impact: Why Medtech Should Care"
From Say to Do: Real Voice of Customer for Medtech
In this episode of the Medtech Business Academy Podcast, we talked about what it really means to listen to the market. Voice of Customer is… Continue reading "From Say to Do: Real Voice of Customer for Medtech"
When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield
Healthcare used to be driven by one north star: clinical excellence. If an intervention improved outcomes, it would find its way into practice. But over… Continue reading "When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield"
Making UDIs Work For You: Lessons From VAES Episode 6
In Episode 6 of the Value Analysis Expert Series, Jenell Robinson, Terri Nelson, and Barbara Strain focused on UDIs, or unique device identifiers. At first… Continue reading "Making UDIs Work For You: Lessons From VAES Episode 6"
Why We Refreshed Our Mission: What It Means for Medtech Partners and Clinicians
At The Clinician eXchange (TCX), we have always believed that clarity of purpose drives better outcomes. That is why, as we mark our tenth year,… Continue reading "Why We Refreshed Our Mission: What It Means for Medtech Partners and Clinicians"