Why medtech’s best creative work begins long before design Most medtech creative assets fail long before a designer ever opens a file. They fail because… Continue reading “The Creative Edge Only Clinicians Can Give You”
Tag Archives: Innovation
Building Advisory Boards That Actually Move the Needle
Advisory boards are often treated as a formality in medtech. Many companies create them because they believe they are supposed to, then fill the room… Continue reading “Building Advisory Boards That Actually Move the Needle”
Indirect Spend, Direct Impact: Why Medtech Should Care
In this episode of the Value Analysis Expert Series, I had the chance to sit down with Barbara Strain, Terri Nelson, and Jenell Robinson to… Continue reading “Indirect Spend, Direct Impact: Why Medtech Should Care”
From Say to Do: Real Voice of Customer for Medtech
In this episode of the Medtech Business Academy Podcast, we talked about what it really means to listen to the market. Voice of Customer is… Continue reading “From Say to Do: Real Voice of Customer for Medtech”
When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield
Healthcare used to be driven by one north star: clinical excellence. If an intervention improved outcomes, it would find its way into practice. But over… Continue reading “When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield”
Why We Refreshed Our Mission: What It Means for Medtech Partners and Clinicians
At The Clinician eXchange (TCX), we have always believed that clarity of purpose drives better outcomes. That is why, as we mark our tenth year,… Continue reading “Why We Refreshed Our Mission: What It Means for Medtech Partners and Clinicians”
Why Leading Medtech Teams Treat TCX as Essential, Not Optional
When resources are tight and timelines are real, major medtech organizations do not need another vendor. They need an extension of their team that can… Continue reading “Why Leading Medtech Teams Treat TCX as Essential, Not Optional”
Acting with Precision in Value Analysis
Value Analysis is about both scope and focus. Once you understand the big picture, the next challenge is to prove exactly where your product makes… Continue reading “Acting with Precision in Value Analysis”
Innovation at the Point of Impact: A Conversation with Tiffany Wilson
On this episode of the Women in Medtech series of the Medtech Business Academy podcast, I had the privilege of welcoming back Tiffany Wilson, President… Continue reading “Innovation at the Point of Impact: A Conversation with Tiffany Wilson”
Seeing the Whole Forest in Value Analysis
When it comes to Value Analysis, too many medtech teams get lost in the trees. They highlight individual product features, a single clinical outcome, or… Continue reading “Seeing the Whole Forest in Value Analysis”