The first step in developing a medtech omnichannel marketing strategy is achieving brand consistency across all channels.
Author Archives: Skender Daerti
The Easiest Way to Achieve Year End Growth Objectives
Learn about how The Clinician Exchange can help you scale your med-tech clinical salesforce quickly and efficiently and how our platform makes an immediate impact on customer experience and overall growth.
TCX WebX Speaker Tips
The host / panelist offer the greatest impact as to the ultimate success of a webinar, we offer the following guidelines to enhance the overall experience.
This Frontline Nurse’s Perspective
A frontline nurse’s perspective on what they are experiencing while working in a unit assigned to the COVID-19 pandemic.
Virtual is the NEW Reality in MedTech
Medical Technology sales has historically been a contact sport. With the uncertain times, many are asking – WHAT DO WE DO NOW.
MedTech Uncertainty Manifesto
We are in uncertain times. The thing about uncertainty though, is that beyond the chaos, fear and panic, it also creates opportunity. Whether the result of forced adaptation or innovation, solutions to both old and new problems are discovered. The first step in developing solutions is to clearly identify and categorize the issues.
A New Perspective on Med-Tech Marketing
Med-Tech suppliers share a common challenge. In-service events require extra personnel; but bottlenecks and a lack of expert clinicians to represent their brand on-site seem to be a never-ending issue.
Learn how one of our clinical entrepreneuers makes a difference, every day, on her clients behalf
Nursing Burnout
Clinician Burnout is a concern for many due to the stresses inherent with Nursing. Creating a work / life balance as well as innovating in your career by consulting can help mitigate the effects of burnout.
Incorporating The Human Element into Med-Tech Sales & Marketing
In an increasingly competitive market, and immense pressure on the healthcare system, including technological innovation, the human element is more important than ever. Read about how on-site clinicians can act as your brand evangelist.
A Proven Customer Engagement Strategy for Medtech
Incorporating e-learning into a med-tech marketing strategy drives customer engagement, increases conversion and reduces customer churn.