The High Cost of Low Staffing
Authored by Amanda McDonald Across America, nurses working at the bedside are increasingly expected to complete more tasks in less time with greater workloads than… Continue reading "The High Cost of Low Staffing"
Crafting a Value Proposition to Be Heard
On the latest edition of the Medtech Business Academy podcast (MBA Ep.30), special guest, Dr. Lewis Perkins, shared his insights on the present and future… Continue reading "Crafting a Value Proposition to Be Heard"
The Front Lines of Nurse Staffing Shortages
Acute care was ground-zero for the fight against COVID, and three years later we are still feeling the effects of the toll the battle took… Continue reading "The Front Lines of Nurse Staffing Shortages"
Overcoming Attention Scarcity in Medtech Marketing
Wading through the onslaught of content can feel like walking through quicksand. Even within the medtech industry, where the buyers seek out educational materials to… Continue reading "Overcoming Attention Scarcity in Medtech Marketing"
Customer Experience as a Competitive Advantage
To stand out in a market flooded with digital content and intense competition, medtech brands are turning to personalized customer experiences to create a strategic… Continue reading "Customer Experience as a Competitive Advantage"
VCX Launch
There’s no doubting the impact the COVID-19 pandemic has had – both in healthcare and our everyday lives. Telehealth and telemedicine are here to stay,… Continue reading "VCX Launch"
Lucky 7
On October 1, 2022, The Clinician eXchange (TCX) celebrated our SEVENTH anniversary! The 7th anniversary is always a special one because the number 7 shows… Continue reading "Lucky 7"
From Transactional to Trust-Based: Addressing the Shift in Customer Expectations
Trust has always been a deciding factor in our industry, where human health is the outcome. As in-person interactions have diminished, the needle has shifted… Continue reading "From Transactional to Trust-Based: Addressing the Shift in Customer Expectations"
6 Strategies for Successful Omnichannel MedTech Marketing
“Your brand is a story unfolding at multiple touchpoints.”- Jonah Sa Never has this quote been more relevant than in the current marketplace. Medtech companies… Continue reading "6 Strategies for Successful Omnichannel MedTech Marketing"