Why Choosing the Right Medtech Marketing Agency Matters More Than Ever
Bringing a medical technology innovation to market is more competitive—and complex—than ever. Success depends not just on clinical efficacy or regulatory clearance, but on how… Continue reading "Why Choosing the Right Medtech Marketing Agency Matters More Than Ever"
Bridging Patient Outcomes and Operational Efficiency: A Value Analysis Framework
Authored by Jenell Robinson The patient journey provides a powerful framework for conducting effective value analysis, helping healthcare leaders connect clinical decisions to measurable outcomes.… Continue reading "Bridging Patient Outcomes and Operational Efficiency: A Value Analysis Framework"
Supporting Nurses with AI
In the latest episode of the Women in Medtech Podcast, hosted by Colleen Patterson, the focus was on the intersection of nursing and artificial intelligence… Continue reading "Supporting Nurses with AI"
Leads Open, Leads Closed
In our latest episode of the Medtech Business Academy Podcast, co-hosts Mike Sperduti, Barbara Strain, and I shared our insights on refining sales strategies in… Continue reading "Leads Open, Leads Closed"
Mastering Lead Generation in MedTech
In Episode 75 of the Medtech Business Academy Podcast, co-hosts Scott Alexander, Barbara Strain, and Mike Sperduti focus on the crucial topic of lead generation.… Continue reading "Mastering Lead Generation in MedTech"
Embracing Failure: Key Lessons from Women in Medtech
In this latest episode of the Women in Medtech Podcast, hosted by Stephanie Pitts alongside Colleen Patterson and Barbara Strain, the focus was on the… Continue reading "Embracing Failure: Key Lessons from Women in Medtech"
The Power of Key Opinion Leaders in Healthcare Marketing
In the ever-evolving world of medtech, leveraging the influence of Key Opinion Leaders (KOLs) can significantly enhance product adoption and market penetration. In the latest… Continue reading "The Power of Key Opinion Leaders in Healthcare Marketing"
Elevating Your MedTech Success Through Strategic Value Analysis
As a medtech professional, you know that integrating new products into existing systems seamlessly is key to success. It’s not just about having a good… Continue reading "Elevating Your MedTech Success Through Strategic Value Analysis"
Authentic Demand and Value Analysis in Healthcare Supply Chains
In the medtech world, understanding and using authentic demand is crucial. This means creating products that fit easily into people’s lives, making them indispensable. It’s… Continue reading "Authentic Demand and Value Analysis in Healthcare Supply Chains"