The Front Lines of Nurse Staffing Shortages
Acute care was ground-zero for the fight against COVID, and three years later we are still feeling the effects of the toll the battle took… Continue reading "The Front Lines of Nurse Staffing Shortages"
Overcoming Attention Scarcity in Medtech Marketing
Wading through the onslaught of content can feel like walking through quicksand. Even within the medtech industry, where the buyers seek out educational materials to… Continue reading "Overcoming Attention Scarcity in Medtech Marketing"
Customer Experience as a Competitive Advantage
To stand out in a market flooded with digital content and intense competition, medtech brands are turning to personalized customer experiences to create a strategic… Continue reading "Customer Experience as a Competitive Advantage"
VCX Launch
There’s no doubting the impact the COVID-19 pandemic has had – both in healthcare and our everyday lives. Telehealth and telemedicine are here to stay,… Continue reading "VCX Launch"
Lucky 7
On October 1, 2022, The Clinician eXchange (TCX) celebrated our SEVENTH anniversary! The 7th anniversary is always a special one because the number 7 shows… Continue reading "Lucky 7"
From Transactional to Trust-Based: Addressing the Shift in Customer Expectations
Trust has always been a deciding factor in our industry, where human health is the outcome. As in-person interactions have diminished, the needle has shifted… Continue reading "From Transactional to Trust-Based: Addressing the Shift in Customer Expectations"
6 Strategies for Successful Omnichannel MedTech Marketing
“Your brand is a story unfolding at multiple touchpoints.”- Jonah Sa Never has this quote been more relevant than in the current marketplace. Medtech companies… Continue reading "6 Strategies for Successful Omnichannel MedTech Marketing"
The Easiest Way to Achieve Year End Growth Objectives
Going into the 4th quarter, med-tech teams are hustling to meet or beat sales objectives. If the pipeline is drained and marketing dollars are depleted,… Continue reading "The Easiest Way to Achieve Year End Growth Objectives"
Med-TeXperts Panelists Interview: Frank Ripullo
We went behind the scenes with each Med-TeXpert Panelist from our Medtech Go-to-Market Series to take a deeper dive into who they are and… Continue reading "Med-TeXperts Panelists Interview: Frank Ripullo"