Why Leading Medtech Teams Treat TCX as Essential, Not Optional
When resources are tight and timelines are real, major medtech organizations do not need another vendor. They need an extension of their team that can… Continue reading "Why Leading Medtech Teams Treat TCX as Essential, Not Optional"
Acting with Precision in Value Analysis
Value Analysis is about both scope and focus. Once you understand the big picture, the next challenge is to prove exactly where your product makes… Continue reading "Acting with Precision in Value Analysis"
Building Relationships That Last in Value Analysis
Value Analysis isn’t only about clinical evidence and financial metrics. It’s also about trust, communication, and the relationships that drive decisions forward. In our recent… Continue reading "Building Relationships That Last in Value Analysis"
Innovation at the Point of Impact: A Conversation with Tiffany Wilson
On this episode of the Women in Medtech series of the Medtech Business Academy podcast, I had the privilege of welcoming back Tiffany Wilson, President… Continue reading "Innovation at the Point of Impact: A Conversation with Tiffany Wilson"
Seeing the Whole Forest in Value Analysis
When it comes to Value Analysis, too many medtech teams get lost in the trees. They highlight individual product features, a single clinical outcome, or… Continue reading "Seeing the Whole Forest in Value Analysis"
Training Is Marketing and eLearning Is How Your Product Wins
In medtech, a strong clinical education strategy can make or break a product launch. Clinicians are busy, hospital resources are limited, and traditional in-service models… Continue reading "Training Is Marketing and eLearning Is How Your Product Wins"
Smart Medtech Companies Are Getting Ready Now
What Q3 signals are telling us and how to act before it’s too late After months of hesitation across the healthcare ecosystem, the second half… Continue reading "Smart Medtech Companies Are Getting Ready Now"
Why Change Management Matters in Medtech Implementation
Launching a new product in a healthcare setting involves more than regulatory clearance and technical merit. Even well-designed technologies struggle to gain traction without addressing… Continue reading "Why Change Management Matters in Medtech Implementation"
Doing the Right Thing in Medtech: A Reflection on Episode 92
I didn’t sit in on this episode with Chait Razdan, but once I listened, I knew it was one worth spotlighting. Chait is the kind… Continue reading "Doing the Right Thing in Medtech: A Reflection on Episode 92"