In this episode of the Medtech Business Academy Podcast, we talked about what it really means to listen to the market. Voice of Customer is… Continue reading “From Say to Do: Real Voice of Customer for Medtech”
Tag Archives: Continuing Education
When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield
Healthcare used to be driven by one north star: clinical excellence. If an intervention improved outcomes, it would find its way into practice. But over… Continue reading “When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield”
Training Is Marketing and eLearning Is How Your Product Wins
In medtech, a strong clinical education strategy can make or break a product launch. Clinicians are busy, hospital resources are limited, and traditional in-service models… Continue reading “Training Is Marketing and eLearning Is How Your Product Wins”
Why Change Management Matters in Medtech Implementation
Launching a new product in a healthcare setting involves more than regulatory clearance and technical merit. Even well-designed technologies struggle to gain traction without addressing… Continue reading “Why Change Management Matters in Medtech Implementation”
5 Ways You Can Leverage AI In Your Medtech Marketing Program Today
Explore AI in healthcare on Medtech Podcast Ep. 66: immersive training, personalized learning, and patient care. Revolutionize medical device marketing.
The Front Lines of Nurse Staffing Shortages
Continual turnover has reduced the experience level of today’s bedside caregiver. Read how one Nurse Manager thinks medtech can be a part of the solution.
Webinar: Optimized Vascular Access in the COVID-19 Patient
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TCX WebX Speaker Tips
The host / panelist offer the greatest impact as to the ultimate success of a webinar, we offer the following guidelines to enhance the overall experience.
Augmented Reality in Healthcare
Augmented Reality has become the future of healthcare. Moving from traditional learning for new medtech products to electronic formats is becoming more prevalent every day.
The Nurse Entrepreneur – Speaking Event
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